Ten Guitars: An Unexpected Kiwi Anthem
“Ten Guitars,” a seemingly innocuous B-side to Engelbert Humperdinck’s 1967 chart-topper “Release Me,” has an extraordinary story. While the A-side conquered international airwaves, it was the upbeat, guitar-driven “Ten Guitars” that captured the hearts of New Zealanders.

Penned in 1965 by Humperdinck and his manager Gordon Mills, the song was initially seen as a lighthearted, catchy tune. However, its fate took an unexpected turn when it landed in the hands of New Zealand radio programmers. Drawn to the song’s infectious rhythm and the potential for a unique guitar arrangement, they began playing it regularly.

Unbeknownst to its creators, “Ten Guitars” resonated deeply with the Kiwi spirit. Its simple, joyful melody and lyrics about a band of guitarists wooing their audience struck a chord with listeners across the country. The song quickly became a staple at parties, weddings, and even funerals, earning it the affectionate title of “New Zealand’s unofficial national anthem.”

The song’s popularity soared to such heights that it spawned countless cover versions and inspired a unique guitar-playing style known as the “Maori strum.” The enduring appeal of “Ten Guitars” is a testament to its ability to transcend musical genres and cultural boundaries, becoming a beloved part of New Zealand’s cultural fabric.

From its humble beginnings as a B-side to its status as a Kiwi classic, “Ten Guitars” is a remarkable example of how a song can find an unexpected home in the hearts of a nation.

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